Deckers Japan LLC announced the launch of the new “Regenerate by UGG™” collection from global lifestyle brand UGG, based in Southern California. The collection features updated versions of iconic items, including the popular Tasman and Classic Ultra Mini, made with regenerative leather. Sales began on September 18, 2024.
UGG Elevates Popular Styles with Regenerative Leather and Sustainable Materials
UGG has unveiled its new collection, “Regenerate BY UGG™,” which highlights the brand’s commitment to sustainability. The collection includes upgraded versions of beloved models such as the Tasman LTHR Regen and Classic Ultra Mini LTHR Regen, crafted with regenerative leather sourced from farms practicing regenerative agriculture. The premium leather offers a unique patina that enhances over time. These products also feature UGGplush™ lining for comfort and lightweight EVA outsoles made from renewable sugarcane.
The collection also includes items like the Shearling Coat, made with regenerative sheepskin, highlighting UGG’s broader effort to reduce environmental impact across the fashion industry. Through these initiatives, UGG aims to elevate the role of sustainable materials in fashion and minimize the ecological footprint of its supply chain.
In Japan, UGG has partnered with the forest conservation organization “more trees” to engage in reforestation projects. UGG products are available at the UGG Tokyo Flagship Store and online through their official website.
[Press release here]