Innophys Corporation has begun selling its “Muscle Suit Every” and “Muscle Suit Soft-Power” in Romania starting from September 1, 2024. As part of its ongoing efforts to expand sales across the EU, Innophys is positioning Romania as a key market for its European growth strategy.
Expansion into the EU: Launching Sales in Romania
Innophys Corporation, a venture from Tokyo University of Science, has launched sales of its assistive exosuits, “Muscle Suit Every” and “Muscle Suit Soft-Power,” in Romania as of September 1, 2024. With a focus on expanding its sales across EU countries, Innophys has identified Romania as a strategically significant market within Eastern Europe.
In Romania, a shortage of labor has led to increasing demand for products that reduce the physical strain on workers. Innophys is partnering with a local distributor that specializes in safety products for industries, allowing them to target manufacturing and other relevant sectors. This move into Romania is part of Innophys’s larger plan to expand its presence across Eastern Europe.
Currently, Innophys sells its Muscle Suit products in 20 countries and regions worldwide, including France, Spain, Italy, Germany, and other EU nations. The European market, in particular, is showing strong growth potential for assistive technologies due to heightened awareness of worker protection. As demand for exosuits continues to rise, Innophys is accelerating its efforts to expand throughout the EU.
Looking ahead, Innophys aims to further strengthen its presence in the European market, ensuring that more countries benefit from the innovative solutions offered by the Muscle Suit series.
[Press release here]