On October 1, 2024, Hitachi Zosen Corporation rebranded itself as Kanadevia, marking a new beginning for the company. The new TV commercial stars popular actress Yuuka Kageyama and features the original song “Vivace” by the renowned band Porno Graffitti. The commercial is now airing nationwide.
Yuuka Kageyama and Porno Graffitti Depict Kanadevia’s Future
Yuuka Kageyama, a well-known actress, was chosen for this commercial as a representative of the younger generation, embodying a spirit of challenge and a thirst for knowledge. Her character in the commercial faces contemporary social issues with sincerity, offering a vision of hope for the future.
The commercial’s theme song, “Vivace,” was composed by the popular rock band Porno Graffitti from Hiroshima. Their bright and forward-looking melody strongly supports the dawn of a new era for Kanadevia. The song captures the company’s spirit of challenge and expectation for the future, leaving a strong impression on viewers.
In the new commercial, titled “Kanadevia Knows,” Yuuka Kageyama plays a curious protagonist who explores Kanadevia’s efforts to tackle everyday social issues. Her expressive performance, paired with the powerful melody of Porno Graffitti’s “Vivace,” symbolizes Kanadevia’s technology and philosophy of harmony. The commercial ends with the message, “Become a great hope for the Earth. Kanadevia,” emphasizing the company’s bold vision and sense of mission in addressing environmental challenges and its broad social role.
The new commercial began airing nationwide on October 1, 2024, with scheduled broadcasts in popular programs such as “Hodo Station” on TV Asahi. Additionally, the company has launched a related campaign titled “Great Social Studies Field Trip” on YouTube and in transportation ads. The first installment introduces Kanadevia’s infrastructure business, focusing on bridge construction sites.
30-second version
15-second version
※Sponsored Program: Airing during “Hodo Station” on TV Asahi, Monday slot, starting from Monday, October 7th.
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