Hakuba Village’s ski resorts have opened for the 2024 winter season. This year, initiatives focused on environmental measures and enhanced convenience through the MaaS Project, including resorts like “Able Hakuba Goryu” and “Hakuba Iwatake Snowfield,” are gaining attention. These efforts aim to provide tourists with a comfortable and sustainable stay.
Tackling Over-Tourism, Promoting Renewable Energy, and Advancing Environmental Conservation.
Innovative Environmental Measures and Services Across Regions.
Nature and Panoramic Views at Hakuba Iwatake Snowfield
Hakuba Iwatake Snowfield
Hakuba Iwatake Snowfield, home to the only independent peak in the Hakuba area, has introduced a new gondola lift, reducing travel time to the summit and offering breathtaking 360° panoramic views. Enhanced snowmaking machines are expected to extend the ski season, while a renovated snow outdoor area provides a fresh and unique attraction for visitors to experience.
Balancing International Appeal and Environmental Conservation
Hakuba Happo-One Ski Resort
Renowned for its world-class powder snow and vast slopes, Hakuba Happo-One Ski Resort has transitioned to renewable energy sources and implemented measures to reduce plastic waste. The newly introduced winter operation of the Kitaone Quad Lift allows non-skiers to enjoy spectacular views of the Northern Alps.
Pioneering Sustainable Tourism
Able Hakuba Goryu
As the gateway to Hakuba, Able Hakuba Goryu leads the way with a comprehensive switch to renewable energy across its facilities. Additional measures include 100% LED lighting for night skiing and allocating a portion of lift ticket revenue to environmental conservation initiatives.
Enhancing Convenience Through Investments
Hakuba47 Winter Sports Park
To ensure a seamless experience for all visitors, Hakuba47 Winter Sports Park has automated snowmaking machines, upgraded parking facilities, and introduced automated ordering systems in its restaurants. These initiatives address challenges such as snow shortages and workforce limitations.
Affordable Skiing and Scenic Beauty
White Resort Hakuba Sanosaka
White Resort Hakuba Sanosaka stands out for its commitment to affordability by maintaining lift ticket prices and introducing time-limited passes for short visits. Despite its compact size, the resort offers stunning lake views and premium powder snow, making it a popular choice for visitors.
MaaS Project: Solving Regional Challenges
Hakuba Village continues to combat over-tourism with collaborative initiatives, such as ride-sharing services in partnership with Uber and the “Table Check” restaurant reservation system. The introduction of the reusable Hakuba Card, valid across all ski resorts in the village, enhances visitor convenience while reducing environmental impact.
Winter enthusiasts from around the world are increasingly recognizing Hakuba as one of Japan’s premier winter destinations. With its natural beauty, cutting-edge initiatives, and commitment to sustainability, Hakuba is set to shine brighter this season.
For more information, visit the Hakuba Tourism Bureau’s page