Kameda Seika Co., Ltd. is set to release Japan’s first functional snack, “Netsu-Fu Baisen Black Sesame Chips,” nationwide on September 23, 2024. This new snack, recognized as a functional food, supports both digestive health and skin hydration, offering consumers a unique health benefit.
A Health-Conscious Snack Infused with Rice-Derived Probiotics
Based on over 30 years of research into rice-derived probiotics, Kameda Seika has developed Japan’s first functional snack, “Netsu-Fu Baisen Black Sesame Chips.” The chips contain K-1, a rice-derived plant-based probiotic, which has been reported to improve digestive health and help maintain skin moisture. As a functional food, this product marks a new milestone in the snack market, offering added health value to consumers.
“Netsu-Fu Baisen Black Sesame Chips” are baked using a hot air roasting process, blending black sesame directly into the rice dough. The result is a crispy, bite-sized chip with a rich sesame flavor that intensifies with every bite. The chips are lightly salted, making them a versatile snack, perfect for both casual snacking and pairing with beverages.
The packaging emphasizes the health benefits of K-1 probiotics and evokes the aromatic freshness of roasted sesame. As part of Kameda’s Rice EX brand, this product represents a continuation of the company’s mission to harness the health benefits of rice, and more functional foods are expected in the future.
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