The Japan Climate Leaders’ Partnership (JCLP) has launched the “#Because1.5°C” campaign today in collaboration with the Japan Local Mascot Association. The campaign aims to raise awareness about the impacts of climate change and to support the establishment of greenhouse gas reduction targets in line with the 1.5°C international climate agreement.
Rising Temperatures and Disasters Amplify Calls for 1.5°C Goal
In 2024, Japan experienced record-breaking heat waves and devastating typhoons. According to the Japan Meteorological Agency, this extreme heat is attributed to climate change, and studies have shown that the likelihood of such typhoons hitting Japan has increased due to global warming. In response to these growing threats, the Japan Climate Leaders’ Partnership (JCLP) launched the “#Because1.5°C” campaign, bringing together 245 companies and organizations across Japan. The campaign seeks to foster greater awareness of climate change and advocate for the adoption of greenhouse gas reduction targets aligned with the internationally recognized 1.5°C goal.
A unique feature of this initiative is the collaboration with local mascots, who play a central role in engaging communities. These beloved characters are helping to convey the urgency of climate action by sharing relatable messages, such as “If the oceans warm, we might lose our fish. #Because1.5°C” or “Can we keep playing soccer or baseball in a hotter world? #Because1.5°C.” Through social media and advertising, these mascots are bringing the conversation about climate change into daily life, making it a personal issue for many.
JCLP member companies are also lending their strong support to the campaign. Toda Corporation, for example, has raised concerns about the health risks its workers face in extreme heat, and is taking part in “#Because1.5°C” to address these challenges. Similarly, Ricoh is committed to accelerating its decarbonization efforts to safeguard the health of both its employees and clients.
The campaign will continue through the end of November 2024, aiming to mobilize not only businesses but also local residents, professionals, and athletes to take stronger action against climate change.
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